Which of the following is the first step taken in the competitive intelligence system?
A) collect published data and information from the field
B) check, interpret, and organize gathered information
C) identify the vital types of competitive information needed
D) respond to inquiries from managers about competitors
E) create a new brand image and marketing concept for the firm

Question

Quizplus · Accepted Answer

The first step in the competitive intelligence system is to identify the vital types of competitive information needed. Once this is established, the system can move on to collecting and organizing the necessary data and information. Choices A, B, D, and E are all important steps in the process, but they come after the identification of the vital types of competitive information.

Which of the Following Is the First Step Taken in the Competitive