Which theory suggests that new products sometimes fail because they are unable to cross the gaps between the different market segments of innovators, early adopters, early majority, and late majority?
idea evaluation theory
diffusion of innovation theory
idea screening theory
life cycle theory
data processing theory

Question

Quizplus · Accepted Answer

The Answer of Which theory suggests that new products sometimes fail because they are unable to cross the gaps between the different market segments of innovators, early adopters, early majority, and late majority?
idea evaluation theory
diffusion of innovation theory
idea screening theory
life cycle theory
data processing theory

Which Theory Suggests That New Products Sometimes Fail Because They