Under what circumstances might it be wise for a company to invest in a test market?
when a new product requires a major investment
when the product is not working well
when management is sure of the marketing program
when the product risk is very low
when the cost of new-product development is very low

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The Answer of Under what circumstances might it be wise for a company to invest in a test market?
when a new product requires a major investment
when the product is not working well
when management is sure of the marketing program
when the product risk is very low
when the cost of new-product development is very low

Under What Circumstances Might It Be Wise for a Company