Demographic variables are so frequently used in market segmentation because they ________.
create smaller segments
create more easily reached segments
do not involve stereotypes
tend to be easier to identify and measure
involve fewer attributes to consider
Correct Answer:
Verified
Q1: Consumers can show their allegiance to brands,
Q3: Which of the following best describes market
Q4: Your firm's research reveals that consumers have
Q5: When a company identifies the parts of
Q6: Through talking to numerous competitors at a
Q7: Which of the following best describes differentiation?
dividing
Q8: Which of the following best describes positioning?
dividing
Q9: Marketers must be careful to guard against
Q10: Marketers of automobiles, financial services, and travel
Q11: Markets can be segmented into groups of
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