Through talking to numerous competitors at a regional trade show, you learn that most of them use the most popular base for segmenting markets.What is it?
demographic
lifestyle
psychographic
behavioural
geographic
Correct Answer:
Verified
Q1: Consumers can show their allegiance to brands,
Q2: Demographic variables are so frequently used in
Q3: Which of the following best describes market
Q4: Your firm's research reveals that consumers have
Q5: When a company identifies the parts of
Q7: Which of the following best describes differentiation?
dividing
Q8: Which of the following best describes positioning?
dividing
Q9: Marketers must be careful to guard against
Q10: Marketers of automobiles, financial services, and travel
Q11: Markets can be segmented into groups of
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