________ are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert influence on others.
Opinion leaders
Habitual buyers
Social networkers
Stealth marketers
Buzz marketers
Correct Answer:
Verified
Q34: Opinion leaders are sometimes referred to as
Q35: A buyer's decisions are influenced by _
Q36: _ refers to the unique psychological characteristics
Q37: _ is a person's pattern of living
Q38: Mountain Dew's "DEWmocracy" campaigns invited avid Mountain
Q40: A customer's lifestyle can be measured using
Q41: People tend to interpret new information in
Q42: Marketers describe the way the consumer processes
Q43: _ are subtle stimuli that influence where,
Q44: Learning occurs through the interplay of which
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