Which of the following is true of mature consumers?
Compared to younger consumers, mature consumers are more willing to switch brands.
They are an ideal market for "do-it-for-me" services.
High-tech home entertainment products do not appeal to them.
They place more importance on brand names and are more brand loyal than members of other age groups.
They are less willing to shop around.

Question

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The Answer of Which of the following is true of mature consumers?
Compared to younger consumers, mature consumers are more willing to switch brands.
They are an ideal market for "do-it-for-me" services.
High-tech home entertainment products do not appeal to them.
They place more importance on brand names and are more brand loyal than members of other age groups.
They are less willing to shop around.

Which of the Following Is True of Mature Consumers