Which of the following statements does not describe direct marketing?
Direct marketing is interactive.
Direct marketing is customized to the target audience and immediate.
Messages are directed at the mass public audience.
Direct marketing allows a dialogue between the marketing team and the consumer.
Building one-to-one customer relationships is a key benefit of direct marketing.

Question

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The Answer of Which of the following statements does not describe direct marketing?
Direct marketing is interactive.
Direct marketing is customized to the target audience and immediate.
Messages are directed at the mass public audience.
Direct marketing allows a dialogue between the marketing team and the consumer.
Building one-to-one customer relationships is a key benefit of direct marketing.

Which of the Following Statements Does Not Describe Direct Marketing