The use of short-term incentives to encourage the purchase or sale of a product or service is called ________.
direct marketing
sales promotion
personal selling
public relations
publicity
Correct Answer:
Verified
Q1: Companies are doing less _ and more
Q2: Advertising, sales promotion, personal selling, public relations,
Q4: _ is the company's most expensive promotion
Q5: Some argue that factors like high costs
Q6: Today's consumers do not need to rely
Q7: Which of the following is a factor
Q8: Companies are challenged with the changing face
Q9: Which of the five major promotion tools
Q10: Which of the following are major categories
Q11: The promotion mix is the company's primary
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