Which of the five major promotion tools includes building up a positive corporate image and handling unfavorable stories and events?
sales promotion
personal selling
direct marketing
public relations
search engine optimization
Correct Answer:
Verified
Q4: _ is the company's most expensive promotion
Q5: Some argue that factors like high costs
Q6: Today's consumers do not need to rely
Q7: Which of the following is a factor
Q8: Companies are challenged with the changing face
Q10: Which of the following are major categories
Q11: The promotion mix is the company's primary
Q12: More companies are adopting the concept of
Q13: Which of the following is the best
Q14: Any paid form of nonpersonal presentation and
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