Consumer-generated marketing, a relatively new phenomenon, has so far had little impact as a marketing force.

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Consumer-generated marketing, also known as user-generated marketing, has had a significant impact as a marketing force in recent years. Many successful campaigns have been created by encouraging consumers to share their experiences and opinions with others through social media and other channels. This type of marketing can be highly effective in building brand awareness and driving sales.

Consumer-Generated Marketing, a Relatively New Phenomenon, Has So Far Had