The first objective in marketing is to discover consumer __________.
A)diversity of opinion to create advertising messages
B)income to determine the most lucrative price point for a product
C)lifetime value to the organization
D)characteristics that would be useful to segment markets
E)needs to create products that could satisfy them

Question

Quizplus · Accepted Answer

The first objective in marketing is to discover consumer needs in order to create products that could satisfy them. This understanding of consumer needs is crucial for developing effective marketing strategies, including product development, advertising, and pricing. Once the needs and wants of consumers are identified, marketers can segment the market and target specific groups with tailored marketing messages and offers. Therefore, E is the correct answer.

The First Objective in Marketing Is to Discover Consumer __________