To avoid new-product failure,new-product expert Robert M.McMath suggests
A)implementing a regional rather than a nationwide rollout of the product.
B)building a hierarchical organizational structure so that more people have a chance to spot product problems.
C)focusing on customer benefits and learning from the past.
D)increasing the marketing budget,since "success comes to those who can outspend the competition."
E)releasing several different versions at the same time to see which one is most successful.

Question

Quizplus · Accepted Answer

By focusing on customer benefits and learning from the past, a company is more likely to produce a product that meets the needs and wants of their target audience. This approach involves conducting market research and analyzing past successes and failures to determine what works and what doesn't. It also involves understanding how the customer will benefit from the product, which can lead to higher adoption rates and greater word of mouth marketing. The other options, such as regional rollouts, hierarchical structures, increased marketing budgets, and releasing multiple versions, may be useful in some cases but are not as universally applicable as prioritizing customer benefits and learning from the past.

To Avoid New-Product Failure,new-Product Expert Robert M.McMath Suggests