The Arizona Biltmore in Phoenix is next to the Biltmore Fashion Park,a large shopping mall located less than a mile away.The hotel wants to promote its proximity to the shopping center as well as its many other amenities to convention-goers from other states.Which of the following would MOST LIKELY help The Arizona Biltmore communicate with potential convention attendees? A)Place an ad in the in-flight magazines of all the major airlines targeting business/first class flyers. B)Send a mass mailing to all local businesses. C)Set up information kiosks at several locations within the Biltmore Fashion Park. D)Offer free made-to-order breakfasts for guests staying at the hotel on business. E)Offer special discount rates to guests coming from the East Coast.

Question

Quizplus · Accepted Answer

Placing an ad in the in-flight magazines of major airlines targeting business/first class flyers would be the most effective way to reach potential convention attendees. Business travelers are more likely to read and respond to advertising in these types of publications, and the ad could highlight both the hotel's proximity to the shopping center and its other amenities. Mass mailing to local businesses may not reach potential convention attendees who are not based in the area, while setting up information kiosks at the shopping center would only reach people who are already there. Offering free breakfasts or special discounts may be appealing to guests, but it does not necessarily communicate the hotel's proximity to the shopping center or other amenities.

The Arizona Biltmore in Phoenix Is Next to the Biltmore