If you followed the suggestions of Robert M.McMath,which of the following provides the best advice for a marketer,such as Colgate,when launching a new consumer product,such as toothpaste?
A)Anticipate the future five years out in terms of product form,ingredients,and packaging-to invent the "toothpaste of tomorrow!"
B)Give the product a mysterious name that is unrelated the product's benefits but provokes consumer curiosity.
C)Initiate a Facebook campaign against beverages sweetened with high fructose corn syrup,which can contribute to tooth decay.
D)Create unusual packaging that has special shelving requirements.
E)Study past toothpaste product failures and learn from them.

Question

Quizplus · Accepted Answer

Following the suggestion of Robert M. McMath, studying past product failures and learning from them would be the best advice for Colgate when launching a new toothpaste product. By learning from previous failures, Colgate can identify the issues that led to the failure and avoid them in their new product launch. This can help them save resources and ensure a successful product launch. The other options provided do not align with Robert M. McMath's suggestions and may not be as effective for a new product launch.

If You Followed the Suggestions of Robert M