Idea generation is the stage in the new-product process that
A)develops a pool of concepts as candidates for new products.
B)selects a single concept and scrutinizes it for all potential benefits and flaws.
C)separates ideas into two categories: consumer-oriented and organization-oriented.
D)requires the organization to perform a SWOT analysis and an environmental scan.
E)consists of the techniques used to screen and reject those ideas that have no merit.

Question

Quizplus · Accepted Answer

Idea generation is the stage where a pool of ideas is generated as candidates for new products. It is the initial phase of the new product development process.

Idea Generation Is the Stage in the New-Product Process That