Idea generation refers to
A)the stage of the new-product process when concepts are converted to prototypes.
B)the stage of the new-product process that develops a pool of concepts as candidates for new-products.
C)the stage of the new-product process where possible promotional campaigns and advertising themes are created.
D)the techniques used to screen and reject those ideas that have no merit.
E)the discussion and decision of which as target market segments will be selected.

Question

Quizplus · Accepted Answer

Idea generation is the initial stage of the new-product process where a pool of ideas and concepts are generated as potential candidates for new products. It involves brainstorming and gathering input from various sources to come up with a wide range of innovative and creative ideas. Therefore, option B is the correct answer. Options A, C, D, and E refer to other stages of the new-product process.

Idea Generation Refers to