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Identify the Primary Objective of the Confrontation Share Maintenance Strategy

Question 9

Multiple Choice

Identify the primary objective of the confrontation share maintenance strategy.


A) appeal to late adopters with same attributes and benefits offered to early adopters
B) improve ability to retain current customers as market fragments
C) increase ability to attract new customers in selected high-growth segments by focusing resources on them
D) improve ability to win new customers who might otherwise be attracted to competitor's offering

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