The marketing action of developing a product line with features that are more appealing to a specific segment of potential customers is characteristic of the:
A)market expansion strategy
B)contraction strategy
C)flanker strategy
D)confrontation strategy

Question

Quizplus · Accepted Answer

The flanker strategy involves developing a separate product line with features that are more appealing to a specific segment of potential customers, allowing the company to target multiple market segments and increase its overall market share. This strategy is often used in conjunction with the market expansion strategy.

The Marketing Action of Developing a Product Line with Features