All of the following are reasons why followers are attracted to rapidly growing markets except:
A)It is easier to gain share when a market is growing.
B)The price competition is likely to be less intense.
C)The share gains are seldom worth more in a growth market than in a mature market.
D)It is necessary to make sure that the firm keeps pace with the technology.

Question

Quizplus · Accepted Answer

This statement contradicts the other reasons listed, which all suggest that followers are attracted to rapidly growing markets because they offer advantages such as easier market share gains and less intense price competition. The statement that share gains are seldom worth more in a growth market than in a mature market implies that there is no additional benefit to entering a high-growth market, which is not true.

All of the Following Are Reasons Why Followers Are Attracted