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Marketing Research Study Set 3
Quiz 4: Research Design
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Question 81
True/False
A pretest refers to measuring the dependent variable prior to changing the independent variable.
Question 82
True/False
Designs that do not control for the effects of extraneous variables are known as quasi-experimental designs.
Question 83
True/False
Internal validity,carried out through field experiments,measures the extent to which the relationship between independent,dependent,and complex variables holds up in the real world.
Question 84
True/False
Independent variables are those which the experimenter has some control;in other words,independent variables may be manipulated by the experimenter.
Question 85
True/False
In experimental design nomenclature,an X represents the measurement of the dependent variable.
Question 86
True/False
In experimental design nomenclature,an O represents the measurement of the dependent variable.
Question 87
True/False
Complex variables are those that have some effect upon the dependent variable,but are not independent variables.
Question 88
True/False
The before-after with control group design is a quasi-experimental design.
Question 89
True/False
Market-tracking studies track a variable of interest,such as market share over time,and represent a use of cross-sectional studies.
Question 90
True/False
In experimental design nomenclature,an E represents the experimental effect: that is,the change in the dependent variable occurring due to a change in the independent variable.
Question 91
True/False
An experiment is defined as manipulating a dependent variable to see how it affects an independent variable while controlling for the effects of a complex variable.
Question 92
True/False
True experimental designs do not have to resort to relying on experimental and control groups.
Question 93
True/False
Dependent variables are those over which the experimenter has total,direct control;they may be easily manipulated by experimenters.
Question 94
True/False
In the example of brand-switching data provided in the textbook (Famous Amos cookies),cross-sectional study analysis provided a less valid conclusion than did the longitudinal data analysis.
Question 95
True/False
Experimental designs provide procedures for devising an experimental setting,such that a change in an independent variable may be attributed solely to the change in the dependent variable while controlling for the effects of complex variables.