To be useful to the marketing researcher or manager,differences must be:
A)meaningful.
B)stable.
C)actionable.
D)statistically significant.
E)All of the above are needed.

Question

Quizplus · Accepted Answer

All of the above factors are necessary for differences to be useful in marketing research or management.

Meaningful differences are those that have practical significance, meaning they have a real impact on the market or consumer behavior.

Stable differences are ones that remain consistent over time and across different samples.

Actionable differences are ones that can be acted upon by the researcher or manager in order to improve or change marketing strategies.

Statistically significant differences are those that can be confidently attributed to actual differences in the population being studied, rather than random chance.

To Be Useful to the Marketing Researcher or Manager,differences Must