A meaningful difference is one that the marketing manager:
A)can potentially use as a basis for marketing decisions.
B)deems to be statistically significant.
C)finds to be at a ratio of 2 to 1.
D)finds to be stable over at least a week or so.
E)may or may not be statistically significant.

Question

Quizplus · Accepted Answer

A meaningful difference is one that the marketing manager can potentially use as a basis for marketing decisions. It may or may not be statistically significant, but it should have practical significance and impact the marketing strategy. The other options of B, C, and D have specific criteria that limit the definition of meaningful difference, while option E is not specific enough.

A Meaningful Difference Is One That the Marketing Manager