One of the advantages of test marketing is ________.
A)the low cost
B)the ability to keep information from falling into competitors' hands
C)the opportunity to survey prospective customers
D)the ability to evaluate a product and its marketing program before commercialization
E)the opportunity to sell existing products to a core customer base

Question

Quizplus · Accepted Answer

Test marketing allows companies to evaluate a product and its marketing program before launching it on a larger scale. This can help identify any potential issues or areas for improvement before investing significant resources into the launch.

One of the Advantages of Test Marketing Is ________