Which of the following is an example of a top-down budgeting technique used to determine how much a firm will allocate to its promotional activities?
A) the objective-task method
B) the percentage-of-sales method
C) the push-pull method
D) the AIDA method
E) the price lining method

Question

Quizplus · Accepted Answer

The percentage-of-sales method is a top-down budgeting technique where a firm allocates a specific percentage of its sales or projected sales to its promotional activities. This method does not start with promotional objectives but rather bases the budget on the sales figures.

Which of the Following Is an Example of a Top-Down