Of the different possible components of the promotion mix, the effectiveness of ________ activities are typically the easiest to evaluate.
A) advertising
B) public relations
C) social media
D) sales promotion
E) buzz-building

Question

Quizplus · Accepted Answer

Sales promotion activities, such as couponing or discount offers, can easily be tracked and evaluated for their effectiveness in generating sales or customer engagement. Advertising, public relations, social media, and buzz-building activities may have less tangible or measurable outcomes.

Of the Different Possible Components of the Promotion Mix, the Effectiveness