Which of the following is one of the main ways to measure brand equity
A) Statistical analysis of demographics
B) Secondary evaluation of governmental statistics
C) Directly assessing the actual impact of brand knowledge on consumer response to different aspects of marketing
D) Evaluating published statistics of competitors
E) Hiring independent evaluators

Question

Quizplus · Accepted Answer

Directly assessing the actual impact of brand knowledge on consumer response to different aspects of marketing is one of the main ways to measure brand equity. This involves studying consumer behavior and the effectiveness of branding strategies in influencing that behavior.

Which of the Following Is One of the Main Ways