The premise of ________ models is that the power of a brand lies in what customers have seen,read,learned,thought,and felt about the brand over time.
A) product-based brand equity
B) service-based brand equity
C) functional-based brand equity
D) mission-driven brand equity
E) customer-based brand equity

Question

Quizplus · Accepted Answer

The premise of customer-based brand equity models is that the power of a brand lies in what customers have seen, read, learned, thought, and felt about the brand over time. This model emphasizes the importance of understanding customer perceptions and attitudes towards the brand as a key driver of brand equity.

The Premise of ________ Models Is That the Power of a Brand