If consumers do not demonstrate different responses to different brands within a product category,then the products are essentially commodities or generic versions and competition will probably be based on ________.
A) emotional attachment
B) brand awareness
C) advertising expenditure
D) price
E) prestige

Question

Quizplus · Accepted Answer

If consumers do not differentiate between brands in a product category, it means they do not value any unique features or benefits offered by a particular brand. In such cases, the only way for companies to compete is by offering a lower price than their competitors. Hence, price becomes the key factor in such a scenario.

If Consumers Do Not Demonstrate Different Responses to Different Brands