The strategic brand management process involves four main steps.Which of the following would NOT be among those steps
A) Measuring consumer brand knowledge
B) Identifying and establishing brand positioning
C) Planning and implementing brand marketing
D) Measuring and interpreting brand performance
E) Growing and sustaining brand value

Question

Quizplus · Accepted Answer

Measuring consumer brand knowledge is not a main step in the strategic brand management process. The main steps are identifying and establishing brand positioning, planning and implementing brand marketing, measuring and interpreting brand performance, and growing and sustaining brand value.

The Strategic Brand Management Process Involves Four Main Steps