Phil Leong has just ordered a number of expensive executive gifts that he will be sending as an appreciation token to a select few customers from his client database.In which of the following ways is Mr.Leong most likely using his database?
A)to identify prospects
B)to decide which customers should receive a new sales offer
C)to deepen customer loyalty
D)to avoid serious customer mistakes
E)to beat the competition to a sale

Question

Quizplus · Accepted Answer

Mr. Leong is using his database to identify a select group of customers to send executive gifts to as a token of appreciation, which is a way to deepen customer loyalty.

Phil Leong Has Just Ordered a Number of Expensive Executive