Identify and briefly describe each of the four As. What distinctive roles are they based on? Which role is missing? Why does it matter?
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Q139: The marketing concept stresses finding the right
Q140: The selling concept is based on the
Q141: _ activities include those the company undertakes
Q142: A firm's tangible offering to the market
Q143: Linda Evans has been given the task
Q144: Atlas's marketing group is concerned about a
Q145: What would be the marketing network elements
Q146: Building strong brands is the marketing task
Q147: Atlas camera division produces a range of
Q148: At the heart of any marketing program
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