The selling concept is based on the development, design, and implementation of marketing programs, processes, and activities that recognize their breadth and interdependencies.

Question

Quizplus · Accepted Answer

The selling concept focuses on creating sales transactions rather than on the actual needs and wants of the consumer. It emphasizes aggressive sales techniques, rather than the development, design, and implementation of comprehensive marketing strategies.

The Selling Concept Is Based on the Development, Design, and Implementation