The ultimate outcome of relationship marketing is a unique company asset called a marketing network, consisting of the company and its supporting stakeholders - customers, employees, suppliers, distributors, retailers, and others.
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Q132: Performance marketing involves reviewing metrics assessing market
Q133: Performance marketing requires understanding the financial and
Q134: Before rolling out a new marketing communications
Q135: Relationship marketing aims to build mutually satisfying
Q136: The competing concepts under which organizations have
Q138: Proponents of holistic marketing consider internal marketing
Q139: The marketing concept stresses finding the right
Q140: The selling concept is based on the
Q141: _ activities include those the company undertakes
Q142: A firm's tangible offering to the market
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