Straddle positioning refers to a brand using different positioning with different categories of competitors.
Correct Answer:
Verified
Q63: Dayton, Ohio-based Iams found success selling premium
Q64: Category points-of-parity are unique to a brand.
Q65: Which of the following is an example
Q66: If a brand is developing an offering
Q67: Trying to be all things to all
Q69: Points-of-parity are attributes or benefits consumers strongly
Q70: Which of the following types of differentiation
Q71: Category points-of-parity may change over time due
Q72: Suppliers who are dependable in their on-time
Q73: Category points-of-parity are associations designed to overcome
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