Which of the following is an example of image differentiation?
A) Berry's has an intensive training program for its customer-facing staff, to ensure a consistent service standard.
B) The Swan Hotels use a distinctive signature fragrance in all outlets so that customers can associate the fragrance with the hotel.
C) JEK's sophisticated customer database allows the company to handle queries and product returns much faster than competitors.
D) RTZ shifted its products from supermarket aisles to exclusive stores as it realized that customers were willing to pay more in stores.
E) Hayley's found success by allowing buyers to customize the color and some features of its appliances before buying them.

Question

Quizplus · Accepted Answer

Image differentiation involves creating a unique perception of a brand in the customer's mind. Using a distinctive signature fragrance in all outlets is an example of image differentiation as it creates a sensory experience that customers can associate with the hotel. Choices A, C, D, and E describe examples of operational, technological, and product differentiation, respectively.

Which of the Following Is an Example of Image Differentiation