If a brand is developing an offering with multiple frames of reference, which of the following is NOT advisable?
A) create a combined positioning that addresses all competitors
B) prioritize competitors
C) choose the most important set of competitors to serve as the competitive frame
D) adopt lowest common denominator positioning
E) develop the best possible positioning for each type or class of competitors

Question

Quizplus · Accepted Answer

Adopting a lowest common denominator positioning would mean compromising on the uniqueness and appeal of the offering to cater to all frames of reference, which may not be effective in standing out in any specific market. Therefore, it is not advisable to adopt this approach when developing an offering with multiple frames of reference.

If a Brand Is Developing an Offering with Multiple Frames