Which of the following is a positive factor when considering the development of a customer database?
A) The product is a once-in-a-lifetime purchase.
B) There is no contact between the buyer and seller.
C) There is a lot of customer churn.
D) The unit sale is very small.
E) Customer lifetime value is high.

Question

Quizplus · Accepted Answer

Customer lifetime value refers to the estimated amount of money a customer will spend on a company's products or services over their lifetime. If customer lifetime value is high, it means that the customer is likely to make repeated purchases from the company, making it worth the investment to develop a customer database.

Which of the Following Is a Positive Factor When Considering