Which of the following statements demonstrates behavioral loyalty toward a brand?
A) 2Wheels has very customer-friendly return policies for its products.
B) I always buy 2Wheels products when I'm looking for bike accessories.
C) Most of my friends agree that 2Wheels is the best place for durable biking gear.
D) 2Wheels has the friendliest customer service people I've ever met.
E) I think that 2Wheels products are the highest-quality products in their price range.

Question

Quizplus · Accepted Answer

Behavioral loyalty refers to the customer's consistent purchase of a particular brand over time. Option B demonstrates behavioral loyalty as the consumer mentions always purchasing 2Wheels products when looking to buy bike accessories. The other options demonstrate various aspects of brand loyalty such as perception of quality, positive word-of-mouth, and customer service, but do not specifically refer to consistent purchases.

Which of the Following Statements Demonstrates Behavioral Loyalty Toward a Brand