With the ________ heuristic, the consumer sets a minimum acceptable cutoff level for each attribute and chooses the first alternative that meets the minimum standard for all attributes.
A) conjunctive
B) lexicographic
C) elimination-by-aspects
D) primary
E) secondary

Question

Quizplus · Accepted Answer

The conjunctive heuristic involves setting a minimum acceptable level (cutoff) for each attribute and choosing the first alternative that meets the minimum standard for all attributes. This approach is a form of screening and helps consumers quickly eliminate options that do not meet their minimum requirements.

With the ________ Heuristic, the Consumer Sets a Minimum Acceptable