Gordon Jones is considering purchasing a computer from Best Buy. He has created a scale for rating eight different computers on three different characteristics. He plans to make a short list of only those computers that score at least a 7 on his scale on all three characteristics. Which of the following choice heuristics has he chosen?
A) elimination-by-aspects heuristic
B) lexicographic heuristic
C) conjunctive heuristic
D) anchoring and adjustment heuristic
E) representativeness heuristic

Question

Quizplus · Accepted Answer

Gordon Jones has chosen the conjunctive heuristic, which involves setting a minimum threshold for each attribute and only considering options that meet all of the thresholds. In this case, he will only consider computers that score at least a 7 on all three characteristics, which is a minimum threshold for each attribute.

Gordon Jones Is Considering Purchasing a Computer from Best Buy