The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their ________.
A) needs
B) wants
C) desires
D) brand beliefs
E) consuming attitudes

Question

Quizplus · Accepted Answer

The expectancy-value model of attitude formation suggests that consumers form attitudes towards products and services based on their beliefs about the brand, including its attributes and the benefits it offers, rather than merely on needs, wants, desires, or general consuming attitudes.

The Expectancy-Value Model of Attitude Formation Posits That Consumers Evaluate