If a consumer is shopping for a smart phone, all of the smart phone options available in the market - whether a consumer knows about them or not - is called the ________ set.
A) awareness
B) total
C) consideration
D) choice
E) inept

Question

Quizplus · Accepted Answer

The total set includes all options available in the market, whether the consumer is aware of them or not. The awareness set only includes the options that the consumer is aware of, while the consideration set includes the options that the consumer is considering purchasing. The choice set includes the options that the consumer has narrowed down to and is actively choosing from. The inept set includes options that the consumer actively avoids.

If a Consumer Is Shopping for a Smart Phone, All