Which of the following statements best explains a difference between target ratings points (TRPs) and gross rating points (GRPs)?
A)TRPs calculations use average frequency figures, whereas GRPs calculations do not.
B)TRPs calculations do not include waste coverage, whereas GRPs calculations do.
C)TRPs calculations use a duplicated reach estimate, whereas GRPs calculations do not.
D)TRPs are used when selecting broadcast media, and GRPs are used for selecting print media.
E)TRPs are used to indicate the total market coverage ratio, whereas GRPs are used to indicate primary market coverage ratio.

Question

Quizplus · Accepted Answer

TRPs and GRPs both measure the efficiency of an advertising campaign, but they differ in their approach. TRPs focus on the percentage of a target audience reached and the average number of times they are exposed to the advertisement, while GRPs focus on the total percentage of an audience reached, including waste coverage (people who do not fit the target audience). Therefore, B is the correct answer as TRPs calculation does not include waste coverage, whereas GRPs do.

Which of the Following Statements Best Explains a Difference Between