Recency planning focuses on:
A)continuous scheduling over a one week period.
B)frequency rather than reach.
C)short interval reach at maximum frequency levels.
D)more targeting to gain exposure to reach as many potential consumers as possible.
E)a four-week planning period for reach.

Question

Quizplus · Accepted Answer

The Answer of Recency planning focuses on:
A)continuous scheduling over a one week period.
B)frequency rather than reach.
C)short interval reach at maximum frequency levels.
D)more targeting to gain exposure to reach as many potential consumers as possible.
E)a four-week planning period for reach.

Recency Planning Focuses On