Which of the following statements is true of the flighting scheduling method?
A)It results in a lack of awareness of promotional messages during nonscheduled times.
B)It prohibits inclusion of more than one medium or media vehicle for advertising.
C)It usually results in high costs and overexposure.
D)It has a decreased likelihood of wearout.
E)It follows a continuous pattern of advertising without gaps or nonadvertising periods.

Question

Quizplus · Accepted Answer

Flighting scheduling involves periods of advertising followed by periods of no advertising, which can lead to a lack of awareness during the nonscheduled times.

Which of the Following Statements Is True of the Flighting