Computation of cost breakdowns on the basis of cost per thousand people reached is typically seen in the _____ industry.
A) interactive media
B) radio
C) magazine
D) television
E) newspaper
Correct Answer:
Verified
Q81: Recency planning focuses on:
A)continuous scheduling over a
Q82: _ refers to the relationship between the
Q83: _ refers to the relationship between the
Q84: Effective reach refers to the:
A)percentage of people
Q85: Which of the following statements best explains
Q87: Which of the following is an example
Q88: Duplicated reach:
A)indicates potential new exposures.
B)reduces waste coverage.
C)reinforces
Q89: Which of the following is a creative
Q90: Most viewers of the sitcom, Blonde Dream,
Q91: _ is a figure used by advertisers
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