Which of the following is a creative factor that is used in determining frequency levels?
A) Message variation
B) Target group
C) Clutter
D) Attentiveness
E) Scheduling
Correct Answer:
Verified
Q84: Effective reach refers to the:
A)percentage of people
Q85: Which of the following statements best explains
Q86: Computation of cost breakdowns on the basis
Q87: Which of the following is an example
Q88: Duplicated reach:
A)indicates potential new exposures.
B)reduces waste coverage.
C)reinforces
Q90: Most viewers of the sitcom, Blonde Dream,
Q91: _ is a figure used by advertisers
Q92: _ of a medium or media vehicle
Q93: _ refers to the number of persons
Q94: _ are based on the total audience
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