Which of the following is an example of a marketing factor that has been shown to be important in determining advertising frequency levels?
A)Message uniqueness
B)Clutter
C)Purchase and usage cycles
D)Media scheduling
E)Message complexity

Question

Quizplus · Accepted Answer

Purchase and usage cycles can help determine the optimal frequency for advertising. For example, if a product is used frequently or has a short usage cycle, it may require more frequent advertising to maintain awareness and relevance. On the other hand, products with longer usage cycles may require less frequent advertising. Other factors such as message uniqueness, clutter, media scheduling, and message complexity can also impact advertising frequency, but they are not specifically related to determining optimal frequency levels.

Which of the Following Is an Example of a Marketing