Consider the Kodak Digital Camera photo above.Despite being slow to exploit its digital camera technology,Kodak eventually did.From the early-to mid 2000s,Kodak's digital camera SBU moved successfully from a question mark to a star,becoming the market leader by 2005.At that time,the product was then considered to be a cash cow.However,with intense competition from Japanese marketers and the arrival of smartphones such as Apple's iPhone in 2007,Kodak's digital camera sales fell dramatically.In early 2013,Kodak exited the consumer digital camera business.For Kodak,this SBU became a __________.
A) question mark
B) star
C) hedgehog
D) cash cow
E) dog
Correct Answer:
Verified
Q204: One way a company can benefit from
Q215: Figure 2-4 Q215: One of the strengths inherent in the Q216: When using a _ strategy, there is Q219: The BCG has given specific names and Q219: If Ben & Jerry's sold more units
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents